In the past month, C Space talked to dozens of American citizens across party lines and discovered that regardless of political beliefs, American share the same “Big Four” hopes for the future of healthcare. By listening to consumers – citizens – together we can share the burden and create something sustainable.
What patients see as one unified healthcare experience is, in fact, separate and distinct. What is needed is a fundamental rethink and redesign of the billing and claims process. Hospitals can play a key role in enabling this transformation, as can insurers.
Pharma brands in Europe traditionally keep their distance from patients because legislation prevents marketing to them; so many pharma brands are reluctant to communicate with them in case they overstep the line. But by creating safe, compliant spaces these challenges are surmountable. And when you’re dealing with a global health epidemic the scale of HIV, brave, fresh approaches are just what’s needed.
When you see the process of buying a car unfold from the customer’s perspective, the problems become obvious. And the experience is that bad. Building on findings from C Space’s annual Customer Quotient (CQ) study, the new Trusted Automotive Brand Study from automotive consultancy AMCI Global has pinpointed the central issue.
How can a bank become “more human”? And how, exactly, is Wells Fargo doing it? Customer-driven leaders like Robin Beers are key to fulfilling that mission.
The big three airlines have released their basic economy products: limited seats at a low cost and without customary benefits such as overhead luggage space and seat selection. It’s a natural response to recapture the market share of budget travelers, snatched up by low-cost carriers.
I recently became a member of the C Space team. A big reason why I got excited about the company and was happy to accept an offer after several rounds of interviews was a little flash of brilliance that the talent acquisition team delivered at the very outset of my employee journey.
Technology and social media companies are changing the human experience. And growth is exponential. LinkedIn is a case study in the rapid evolution of tech.
Hip-hop culture has always been about marketing. As the music category in general has become intertwined with social media and brand partnerships, hip-hop and R&B artists continue to be a go-to source for boosting brand awareness and, in many cases, making a difference at the same time.
The Year of the Customer! How many years have to receive this label before companies start acting like its true? Harvard Business School professor Len Schlesinger calls it nonsense.