Blaine Hurst, president of Panera Bread, will never forget the day founder and CEO Ronald Shaich stormed into his office with what seemed to be a monumental assignment. And a huge risk.
April 18th is Tax Day, and with taxes being top-of-mind for every American, we asked more than 750 consumers from across the country about their tax strategy and behavior. By listening to how consumers approach their tax preparations, filing strategies, and point of views on refunds, we gleaned a handful of insights that go beyond simply when and how they file.
Marriott, the world’s largest hotel company, has been around since the 1950s. How is this old company still an innovation leader when it feels like the entire hospitality industry is in reinvention mode?
Our space has a huge impact on our psychology. It can elevate our mood, help us to relax and create memorable experiences – all of which can drive us to buy, and buy again. Traditional retailers like large format grocery and fast fashion are reimagining their store spaces; and even the e-tailers are creating physical environments to foster more emotional connections with their customers.
The consumer wearable device market is predicted to exceed over 4 billion dollars this year. It’s evident that putting hard numbers behind trends of daily life entices consumers. But what does this mean for patients and healthcare providers who are partnering to manage chronic diseases?
In the past month, C Space talked to dozens of American citizens across party lines and discovered that regardless of political beliefs, American share the same “Big Four” hopes for the future of healthcare. By listening to consumers – citizens – together we can share the burden and create something sustainable.
What patients see as one unified healthcare experience is, in fact, separate and distinct. What is needed is a fundamental rethink and redesign of the billing and claims process. Hospitals can play a key role in enabling this transformation, as can insurers.
Pharma brands in Europe traditionally keep their distance from patients because legislation prevents marketing to them; so many are reluctant to communicate with them in case they overstep the line. But by creating safe, compliant spaces these challenges are surmountable. And when you’re dealing with a global health epidemic the scale of HIV, brave, fresh approaches are just what’s needed.
When you see the process of buying a car unfold from the customer’s perspective, the problems become obvious. And the experience is that bad. Building on findings from C Space’s annual Customer Quotient (CQ) study, the new Trusted Automotive Brand Study from automotive consultancy AMCI Global has pinpointed the central issue.
How can a bank become “more human”? And how, exactly, is Wells Fargo doing it? Customer-driven leaders like Robin Beers are key to fulfilling that mission.