THE C SPACE BLOG

Get inside the insight.

The role brands must play in the cost-of-living crisis.

The rising costs of everyday essentials are influencing how and where customers spend their money and time. What’s the true human impact and what does it mean for brands? Over 600 customers across 9 markets tell us.

The new role of insights.

Explore the evolving insights landscape and what it takes to keep your customers at the center of your business in 2024 and beyond.

The Gen Alpha effect.

An insights guide for brands and researchers to understanding the digital natives shaping our future.

Insights in the age of AI.

To uncover what insights professionals need to know about implications for the future of our practice, we talked to 45 insights leaders. 

Are you ready for the Relationship Economy?

Today’s customers won’t settle for a decent experience, they know their worth  —  and expect an authentic relationship with brands built on mutual value. 

Making the case for inclusive research.

Insights leaders across industries recognize the need to adjust research practices to account for a diversifying society, but how do you get organization-wide buy-in?

How Should Brands Approach Lunar New Year?

We spoke to consumers to understand their attitudes towards the holiday and how they are marketed to.

Avoid Marketing Mistakes During Black History Month

According to US consumers, Black History Month marketing messages are missing the mark. Find out why.

The Power of Inclusive Marketing

300+ consumers share their current attitudes around Dr. Martin Luther King, Jr., (MLK) Day and how brands can avoid exploiting cultural holidays to sell products and services.

The New Role of Insights

Explore the evolving insights landscape and what it takes to keep your customers at the center of your business in 2024 and beyond. 

The Role of Brands in the Cost-of-Living Crisis

How and where customers spend their money and time is changing. 600+ customers across 9 markets tell us what this means for brands.

Insights for a Time of Uncertainty

Jessica DeVlieger, C Space’s Global CEO, weighs in on the standout trends and most significant industry developments in ’23.

Making the Case for Inclusive Research

Insights leaders recognize the need to adjust research practices to account for a diversifying society, but what’s next?

Insights in the Age of AI

To uncover what insights professionals need to know about implications for the future of our practice, we talked to 45 insights leaders. 

The Gen Alpha Effect

An insights guide for brands and researchers to understanding the digital natives shaping our future.

Risk-Proof Your Future Strategy

Three critical principles on how co-creating with customers can make your foresight strategy more inspiring, relevant and actionable.

How Brands Can Address Climate with Customers

Four ways climate is hitting insights and what you can do with customers to change business impact for good.

What’s Your Customer Relationship Status?

It doesn’t have to be “complicated.” Take our quiz to learn how your customers view your brand and the implications for future growth.

Are You Ready for the Relationship Economy?

Today’s customers know their worth —   and expect an authentic relationship with brands built on mutual value. 

Unlocking Future Living in CEE, According to Insights Leaders

How are customer needs changing when it comes to the home in CEE –  and what is the opportunity for brands?

Escalent Acquires C Space and Hall & Partners

Top data analytics and advisory firm Escalent announces today it has acquired C Space and Hall & Partners from Omnicom.

5 Ways to Measure MROC ROI

A successful online insight community delivers timely and relevant insights and recommendations with more actionable outcomes. But how do you prove ROI?