Building relationships is infused in everything we do here at C Space. We strive to build relationships with our clients, our community members, and our internal teams. But how do we do this?
While we all have our own methods for building relationships, finding a new approach can help us keep these relationships fresh and continuously developing. Read on to take see how some breakthrough companies are building relationships in their own ways.
These companies aren’t afraid to…
How China Won the Keys to Disney’s Magic Kingdom, The New York Times
Back in 2008, Disney’s partnership in China was looking grim. Disney, a company known for sticking to tradition, had never before given up control of their holdings to an outside company or government. To be successful with their new Shanghai park, Disney not only had to acquiesce some control of the park to Chinese officials, but also had to show they understand the Chinese consumer. To demonstrate this new relationship, Disney’s CEO Bob Iger calls the park “authentically Disney and distinctly Chinese.”
…switch it up.
Foot In Mouth, Cassandra
It can be hard to come up with new ideas when you’ve been working in one industry for years, so how do we keep it fresh and relevant? Check out how J. Crew and New Balance have teamed up to create new color ways for limited edition sneaker lines, based on “something young people love almost as much as their shoes: food.” This partnership demonstrates that even if you have a good relationship with your consumers, infusing it with something new and unexpected can help take it to the next level.
…be a good human.
When the House of Representatives paused for a moment of silence in the wake of the horrible tragedy in Orlando on Sunday, CT Rep Jim Himes walked off the floor. In his words, it’s not enough for this group of elected leaders to be silent – they need to talk and do something in order to make a difference. While those affected are on our minds, one brand is standing up to help those impacted by the shootings. JetBlue is offering free flights to Orlando for family and friends of the victims. While this offer undoubtedly helps JetBlue’s brand image, it’s more than just marketing. Being selfless in your relationship builds trust, empathy, and just makes you a good person.