Who doesn’t love a good “Before & After” story? This week’s dose of C Space inspiration highlights attentive entrepreneurs and companies who see consumer pain points as an opportunity to transform products and services to be more intuitive, innovative, and useful. It’s Customer Inspired Growth in action.
Reinventing the Shower Cap for the Modern Woman, Fast Company
A shower cap? Really? Jackie De Jesu proves there is opportunity to modernize any design with her 21st century shower cap (or SHHHOWERCAP as she calls it). What we love about this story is that Jackie had originally just set out to create a more fashionable shower cap for women, but after listening to consumers she discovered a real need for improved functionality. Thus the new, improved, reusable, washable, high-end, waterproof SHHHOWERCAP was born.
What does a millennial makeover mean to ‘old person’ brands, anyway? Apparently it’s bigger, more open bars, ice cream trucks that blast Taylor Swift and Beyonce, and pet-friendly hotels. Sign us up! We’ll pass on the hot dog stuffed pizza crust though…
We all have that friend that posts novels instead of status updates on Facebook (or, if you’re that friend…oops…sorry…). Facebook is trying to solve for this by upgrading their current Notes feature “to make it easier for people to create and read longer-form stories on Facebook.” Although Notes hasn’t been one of Facebook’s most popular features in the past, this new and improved version could encourage people to blog from within Facebook, keeping them on the platform for longer.