“Your future is whatever you make it, so make it a good one.”– Doc Brown, Back to the Future
Yesterday, October 21, 2015, marked THE exact day in “the future” Marty McFly (played by Michael J. Fox) traveled to in Back to the Future Part II. For portraying a world more than 25 years ahead of its time, some of the movie’s predictions were surprisingly spot on. Others…well, perhaps they’re still in the works. Despite our desire or ability to make predictions, no one can really know what the future holds. And while some of us find this unnerving, others consider it an open invitation to play a role in shaping it.
Regardless of how you may feel about the future, the reality is that all of us (as consultants and consumers) are responsible for creating it, together. So pack your hoverboard, fire up your DeLorean (or self-driving Tesla) and help inspire our future.
Back to the Future? We’re Already There, Medium
In this article, Aaron Dignan argues that the “spirit” of our predictions matter more than accuracy. So the next time our clients ask us to help envision the “Future of [insert industry here],” is it more important to be right? Or to inspire them with their customers’ ideas and imaginations?
Engaging Storytelling’s Future Banks on a Balance between New Tech and the Analog, PSFK
Here at C Space, we’re experts at cultivating and socializing compelling consumer stories to inspire and drive business growth. And we’re successful at this because we know how to leverage the right tools to effectively story-tell. Digital culture guru, Frank Rose, reinforces and reminds us that in the future – when we’ll have even more storytelling mediums to choose from – it will be just as important to judiciously use the best vehicle “in service of the story.”
How Airbnb’s CMO Transformed the Company into a Super Brand in Just 18 Months, Adweek
To drive transformation, marketers must be fearless, create their own playbooks, and “lean into uncomfortable truths.” At least that’s the strategy Airbnb’s CMO helmed to propel and earn the brand its “super” status. How can we help our clients identify and innovate against uncomfortable consumer truths to ensure their brand has a place in the future?