C Space Inspiration Weekly: Why the Fuss Over Millennials?, MIT’s 50 Smartest Companies, and Gmail’s Regret Assistance

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Summer has officially arrived! School’s out, the mercury is rising, and this week’s dose of C Space inspiration is en fuego. So, grab a frosty beverage, kick back, cool off, and click on…

Oh, to Be Young, Millennial, and So Wanted by Marketers, The New York Times

“Millennial mania is overtaking all manner of businesses, and seems to be getting more obsessive by the day.” But should marketers really be preoccupied with millennials, who have the least wealth and most debt than any other generations did at this age? This article explores the hype behind marketing to the millennial and the importance of not forgetting about everyone else out there.

50 Smartest Companies, MIT Technology Review

The editors at the MIT Technology Review are at it again. This year’s criteria for making the list? “A company must have truly innovative technology and a business model that is both practical and ambitious, with the result that it has set the agenda in its field over the past 12 months.” Be sure to click on the periodic table-looking grid to find out more about why each company made the grade. (Spoiler alert: after a 2014 snub, Apple’s back this year). What do those that make the cut have in common? For a lucky few, they work with us.

Now You’ll (Almost) Never Regret Sending an E-Mail Again, Fast Company

Talk about meeting customers’ needs! After 6 years of experimenting, Google has finally released its “undo send” feature for Gmail. Gmail users can now revoke an email within 5 to 30 seconds of hitting send. Did you hear that sound? It’s the collective “Phew!” heard ‘round the world…


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