Customer Inspired U Turns

Happy family traveling and sitting in an airplane

It’s no secret that customers have the potential to inspire change, but re-routing business plans can be risky.

JetBlue, Tesla, and MailChimp recently changed things up by listening to and acting like the most important people to them – their customers.

JetBlue Gives Plane Full Of Passengers A Free Flight After Four Babies Cry, The Consumerist

Inspired by Mother’s Day, JetBlue is aiming to ease parent anxiety and make you SMILE when you hear a screaming kid in 18E.

Tesla’s mind-blowing change in strategy, Business Insider

For years, CEO Elon Musk has said that Tesla wants to be delivering 500,000 vehicles per year by 2020. Due to the massive number of pre-orders for the Model 3, Musk has decided to increase production five-fold in order to achieve his goal. Recently, he announced that based off of customer behavior, they’re pushing up the timeline by two years.

First, there was an idea.

MailChimp recently launched a creative way to build empathy with their customers – they’re building a store. Check out the recent email campaign communications being sent to their users.


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