Someone somewhere once said, “Today’s a gift, that’s why we call it the present.” However, there’s also something very gift-worthy when it comes to leveraging the past.
This week, take a look at how some brands of the past are making a comeback, and how the importance of the past has caused one brand to make an update.
Pokémon Go, Millennials’ First Nostalgia Blast, New York Times
Did you ever think you’d be trying to “catch ’em all” in 2016? Pokémon Go isn’t just an exciting throwback for Pokémon fans. The game is the first mass-consumption nostalgia product targeted for millennials, and so far it’s been a huge success.
This is an interesting piece on Polaroid’s innovative strives to compete in an always changing, digital focused world.
“I realized there was a really interesting opportunity to bring together Polaroid with a new group of engineers, designers, investors, and backers. People who could really reconnect that original vision of Polaroid with innovation.”
Snapchat’s latest features steps away from the usual disappearing act. ‘Memories’ is a new section within the app that allows users to revisit snaps of the past, which comes as a result of Snapchat noticing its users ALREADY screenshotting their friends’ snapchats (gasp!) or saving their own to their camera rolls. The new feature will likely cause even more time spent within the app.