So you’ve made your media buy, developed point-of-purchase materials and mastered the sponsored tweet. What’s next?
Consumer interactions aren’t a checklist, but rather an opportunity for evolution. Outside the box interactions can up the engagement and the potential to dazzle consumers. Check out how a few of the world’s biggest brands differentiate themselves by connecting with consumers in unique ways.
Disney and the Los Angeles County Museum of Art (LACMA) have teamed up to give consumers a new look at their favorite stories. Click to read how they used Snapchat to combine Disney classics with classical art and increased engagement with Disney’s Snapchat account by 10%.
A Peek Inside Marriott’s New Hotel Experiment, Travel + Leisure
What happens when you cross a hotel with an innovation lab? Consumer driven products and services. Click to read how Marriot’s newest hotel actively changes based on consumer feedback.
Apple has created an in-store environment that’s more about browsing and less about shopping. Click to read how Apple has taken the “store” out of their retail locations.