With the 88th Academy Awards taking place this coming Sunday, when some of the year’s best cinematic “stories” are recognized, it got me thinking about how we show and tell customer insights.
Over the course of C Space’s history, we’ve created and cultivated a full (and quite impressive) suite of deliverables to effectively socialize insights, film being just one of many methods. But it’s also important that we continually look for opportunities to experiment with new or different ways to convey customer stories.
A former boss and mentor of mine has a philosophy to “look for the extraordinary in the ordinary.” This week’s dose of inspiration is focused on just that; taking a closer look at everyday, “ordinary” mediums to tell “extraordinary” stories.
Solid content + playful concept + great design = storytelling magic. Facebook is the perfect example of taking something ordinary (a deck of cards) and reimagining how it could be used to help inform and inspire others. What are the other “ordinary” mediums and vehicles we typically overlook that could potentially be used to circulate insights and inspire action?
As someone who works in marketing, I’m embarrassed to admit that I don’t really understand the Snapchat phenomenon. But if the Tribeca Film Festival deems the app as a credible method to tell stories, maybe we should too. This year the festival has created a new initiative called Tribeca Snapchat Shorts, designed to “spotlight the next generation of mobile storytellers.” Just like many brands are already doing, how can we leverage popular apps customers are already using (like Snapchat, Instagram, Periscope, etc.) to socialize their stories to our clients?
The New Yorker is an American institution, but at 90 years old, they realized it was time to shake things up a bit. In partnership with Amazon Prime, The New Yorker is retelling some of their best stories in a new streaming series. As reported by Wired, “each episode is, in its way, like an issue of the magazine, with documentary shorts, cartoons, one-minute clips, poetry, and fiction.” Have you ever encountered a customer story that would make for an award-winning documentary or web series?