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Big Soda Gets Small: How Beverage Giants are Innovating for Niche Audiences

Big Soda is making big investments in going niche to keep up with consumers’ changing tastes and needs. Less sugar, quality ingredients, and greater choice and customization are just the beginning as the industry innovates to whet consumers’ interests, wet their whistles, and, ultimately, whittle their waistlines.

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Thriving Community Voices: Bringing People into Your Business

If you’re in the marketing world, there’s almost no doubt that you’ve heard the word “community” thrown around. It’s now a common buzzword – and is often looked at as a quick solution to a business problem. However, there are dangers in thinking this way, particularly when assuming your internal marketers can replicate the value … [Read More]