Moderation in moderation…or not? That is the question. As we navigate what we want to do and who we want to be this year, consider a few different approaches you can take from this week’s inspiration.
To become a truly patient-centric or customer-inspired organization, the voice and stories of end users must be consistently infused into the company, not just at every phase of the product life cycle, but in reflecting every aspect of patients’ lives.
By now you’ve likely heard about Chipotle’s reputation problem. But what seems to be declining more than Chipotle’s stock price is customers’ trust. If there’s one thing that the Chipotle saga has demonstrated, it’s that a brand’s reputation, and consumers’ perception of it, can change, and fast.
As we approach the new year, I thought it was time to break the news: the future is here. If you need proof, look no further…you’ve come to the right place.
What happens when transactional corporate events disrupt the great progress that has been made in building a genuine relationship with consumers?
This week’s C Space Inspiration weekly focuses on where some of the most influential companies in the world are expanding.
Common wisdom would suggest a company with access to loads of personal information on millions, or in some cases billions, of users would have no problem really “getting” all the different types of people who use their products. But, as the social media giants continue to grow, and new ones emerge, staying close to the people they serve is difficult, complicated to solve, and, with so much at stake, even more important to do.
Here at C Space, no matter our job title, we value storytelling. Not only do we appreciate the impact of a story, but we spend time crafting stories in the best way possible.
With steep competition for consumers’ attention and dollars this holiday season, the stakes have never been higher for marketers. We asked people from across the country what they wanted to see from marketers this holiday season. Here are four things every brand marketer and advertiser needs to know.
As new American holiday tradition goes, after the turkey coma ends, the shopping frenzy begins.