Why do Chinese brands have such a tough time going global? What are the five traits of a true leader? And why do Millennials love posting pictures of food so darn much? Read on to find out.
A comic strip classic shows us how starting from scratch with customers can be useful and how happiness ensues when customers and companies work together.
This week: our strange phone addiction, the fascinating (and improving) world of interactive voice response systems, and the absolute trendiest way to e-laugh.
Calvin and Hobbes is more than just a comic strip. It can teach us a thing or two about how customers feel when they’re included but not listened to, and how a company can course-correct the mismanagement of customer information.
So what can brands do to ensure they’re delivering the best possible digital, mobile experiences? Work with actual customers as long-term strategic partners, not anonymous one-off testers. Ongoing relationships with customers yield a continuous and ever-evolving stream of insights that should shape a brand’s identity—all the way from product design to go-to-market messaging.
This week: turning consumer pain points into an opportunity to transform products and services to be more intuitive, innovative and useful. It’s Customer Inspired Growth in action.
Trends may come and go, but it looks like athleisure is here to stay. The success of its next phase depends on brands listening to (and learning from) the people wearing the clothes, and designing around (and for) that understanding.
This week we dig into pioneering, exploring, and prioritizing – all facets of being “first.”
Alphabet makes you think Sesame Street, building blocks, and the infinite possibility of language. It is playful and exciting, without being scary or oblique. It also nicely echoes the spirit of Google’s original founders IPO letter, stating they would make “smaller bets in areas that might seem very speculative.”
Music festivals like Coachella, Bonnaroo, Lollapalooza, and Austin City Limits have become rites of passage for millions of young fans. For brands, these festivals are a unique opportunity to connect, grow, and rock on.