How do you know if someone is telling the truth? Most of the time, you have to take them for their word. Realistically though, there is likely more to the story. It’s a matter of perspective.
Our lives are on-demand, online, and changing quickly. Yet the insurance industry has been slow to adapt to this changing reality. But customers themselves are an enormous source of growth for global insurers.
The key to making great insights spread through your organisation lies in the simple fact that people are people. Employees, customers, managing directors and insight managers are all people who, like us, are interested in other people.
Last week on March 8th, we celebrated International Women’s Day.
This week’s inspiration comes from to the sporting industry. Even if you’re not a sports fan, this is your chance to dive deep (pun totally intended) on a few topics we have surrounding new ways to watch media, sponsorship woes, and the glory of hard work paying off.
You probably aren’t the only one dreaming about cookies and wishing that the Girl Scouts had shown up in your living room on Sunday night. Pair those Thin Mints with a Reebok sponsored sprint, and you’ve got yourself ready for a Barbie-inspired swimsuit season.
In today’s marketing landscape, having strong customer relationships is key to determining whether a brand is relevant.
What if teens had creative control of the movie theater experience? What if theater owners and Hollywood worked with Gen Z to inspire an entirely new way to enjoy the movies, and boost attendance and ticket and concession sales in the process?
This week’s dose of inspiration is focused on taking a closer look at everyday, “ordinary” mediums to tell “extraordinary” stories.
A positive interaction with a knowledgeable, empowered, and engaging employee can do wonders for driving positive feelings about a brand and increasing loyalty.