We’re halfway through the year. OK, maybe a bit more than halfway. But we thought this would be a good opportunity to look back on 2012 so far and round up the most visited, most read articles we’ve published on market research, social media, and consumer behavior.
Here are the top ten most-read Verbatim articles of 2012 so far, thanks to you:
1. What’s driving consumer confidence in 2012? [infographic]
The first infographic in our new Communispace Index series definitely takes the cake as the most popular Verbatim post of the year so far. We spoke to 151 respondents from our online communities to find out what consumers were considering before making important purchases – and how they felt about their ability to spend.
2. Note to automakers: Cars aren’t just about driving [infographic]
The second Communispace Index follows closely behind. In this infographic, we spoke to community members to explore what – besides driving – they are doing in their cars, and how automakers can design cars that fit their lives.
3. Understanding consumer emotions with Emotion Centric [Video]
We all agree that emotions are powerful drivers of consumer behavior and decisions. But researchers need tools to measure consumers’ emotional state, and an analysis framework to make results usable and actionable. In this webinar recording, we explained how the technique of free-association can help marketers largely bypass rational filters and self-censorship to illuminate underlying truths.
4. Market Research in 2012: Big Picture Trends and Predictions
We started off the year by asking some of Communispace’s biggest brains to weigh in on where insights were headed in 2012, and what trends would define the year. From understanding emotion, to the scalability of passive forms of research, to powerful and compelling storytelling, Communispacers riffed on their key picks for the year.
5. A primer on active listening with social media monitoring tools
We’re in the insights business, and we think some of the most transformative insights come from the long-term, intimate relationships brands can build with consumers in private online communities. But that doesn’t mean that other tactics don’t exist – and that they can’t be effective. We break down how to be a better, more active listener when using social media monitoring tools like Radian6 and Actionly.
6. Dehyping Emerging Market Research: Communities, Social Media Analytics, Mobile, and Gamification [Video]
Key takeaways, a tweet-by-tweet recap, and a video recording of our roundtable discussion – featuring GreenBook’s Leonard Murphy – on what’s hot, what’s not, and what’s just talk in the world of emerging market research techniques.
7. Does my Facebook personality mirror my “real” personality? I hope not.
Julie Wittes Schlack reacts to a University of Texas study claiming that Facebook profiles mirror their users’ real-life personalities, and compares Facebook interactions with those happening in private, branded market research communities.
8. Feeling the Brand Love: Consumers write love letters to their favorite brands
For Valentine’s Day, we asked member’s in some of our online communities to write love letters to their favorite brands. The notes provided insight into consumer-brand relationships – and lessons to be learned from each.
PS: The post’s photo shows the lovely and very real notes our members sent in to their brand Valentines.
9. Israel Loves Iran shows how online communities can forge real-world bonds
Thousands of people created their own messages in the days that followed, sparking a movement that continues on Facebook and beyond to this day, demonstrating the power that online communities have to build relationships in the real world.
10. What Makes Market Research Valid?
Our VP of Research, Manila Austin, takes a common question (“Are findings gleaned from branded online communities valid?”) and explores what validity in market research means in general. Research validity, she says, is no longer a clear cut, yes/no dichotomy…
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