CEOs say customers impact their strategy.
But do customers feel that way?

Customer Quotient™ (CQ) looks at how people feel about brands, and the experiences they provide, entirely from the customer’s perspective. CQ describes and measures the things about brands that customers really value – like openness, relevancy, empathy, experience, and whether brands make them feel smart and proud to be customers.

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“It’s crucial to uncover new sources of customer information that can spur elusive growth... Senior executives must take the lead in transforming customer insight.”

Boston Consulting Group

“They make me feel like the boss.”

Laura, a customer of Virgin Atlantic

“When I had my cards stolen, they were concerned for my welfare.”

Sylvia, a customer of First Direct