Speak Up Britain.

We are taking a stand against soundbites and spin.

The UK General Election is coming. But what do voters think, and talk about, when the reporters switch off their cameras and go home? These are insights from a community of 400 voters from across the UK. Real people giving us real-time reactions as we get closer to 8 June.

Which way to the polls?

Which way to the polls?

Our voters – undecideds, ambivalents, emerging voices and steadfasts – What are they feeling before, during and after they visit the polling station today?

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Arthur, 64, Opinionated Ambivalent

Arthur, 64, Opinionated Ambivalent

The turning point for me was probably Margaret Thatcher. Before her, I used to vote for labour because me and all the family are working class. But she encouraged home ownership, which I went for, and she encouraged nationalisation and shares, which I also went for,...

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Divided nations?

Divided nations?

By Julie Wittes Schlack In their 2016 book, Democracy for Realists, political scientists Christopher Achen and Larry Bartels assemble compelling evidence to support their central premise that “even the most informed voters typically make choices not on the basis of...

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